At Segers, we work in many different ways to meet our customers' wishes. Therefore, we always offer the possibility to tailor and customize workwear. Whether you buy a specially adapted product or from the standard range, they are manufactured, washed, chemically tested, and priced reasonably – at every stage.
When the customer gets to participate in creating their unique collection, the emotional sustainability increases, which makes them want to use the garments for a long time. At the same time, the foundation of our business aligns with slow fashion, meaning working with timeless design and good quality. This combination is a winning concept for garments to last over time. Our process begins with listening and trying to understand the customer's needs. With the help of the many building blocks we have, we can together create a unique collection that fits the customer's wishes.
In Segers' archives, we have plenty of models that we can bring out for inspiration. There are everything from patterned chef pants and colorful dresses with lush floral embroidery to more subtle variants of garments in different models and materials. Julia, who is the technical product manager, says that the assignments coming in from customers vary each time.
– Sometimes, for example, we start from a classic shirt and play with materials and color or details like buttons and seams. But it's not always about aesthetics; we also get assignments from customers who want an environmentally sustainable version of an older collection. So they can phase in new items without clashing with the existing collection.
A trend we see right now is that many people are looking for sporty garments that are comfortable and functional. In that type of collections, we work with stretch and breathable materials. In Segers' world, there are no limits to what you can achieve with needle, thread, and a pinch of imagination.
