Segers operates within three business areas; HoReCa (Hotel, Restaurant and Café), Healthcare & Health as well as Solutions. Solutions means that we tailor products and solutions for larger customers, also within other industries. The design team is located at the headquarters in Borås and works closely with the development team and production planners in Estonia.

Segers is constantly looking for alternative solutions to our articles to meet a need without compromising on quality or price or to make the article even better for the user or sustainability. One example of this is our aprons with a cross in the back which are much better ergonomically for our users. Another is our atacac garments which have a completely different type of pattern construction that provides stretch effect without stretch fibers and are sewn with fewer seams, which means durability over time.

Examples of what we work on in product development: Women and men - should be available for everyone. Freedom of movement - it should be easy to move and work in the garments. Ergonomic - i.e. comfortable and durable for the user. Mix & Match - to be able to combine and find your unique look. Classic & timeless - the model should last over time.

Customized Design - If you would rather find your own clothing concept, you can work together with our designers to create a unique clothing line that enhances the experience in your business.

Collaborations - We have developed several of our models through collaborations with chefs and associations such as Årets Kock, Kocklandslaget, Frida Rånge, Marcus Audjulay, Björn Franzén.

To guarantee a good product, we wash test both fabric and finished garments. Our fabric supplier tests everything from shrinkage, pilling, and abrasion resistance to dry and wet cleaning as well as colorfastness. These tests are performed according to international ISO standards. When we do our wash tests on our garments, we turn, among others, to the Swan-labeled laundry KÅPI. The tests allow us to guarantee that our customers receive a good product that lasts and looks fresh for a long time. Where white garments continue to be white and black garments retain their blackness even after being washed about 60 times.