One day in Borås, 1943, Gustav Segerqvist decided to stop working as a carpenter. He bought a bicycle and a suitcase and set out to the villages around Borås on his bicycle to sell clothes. After a few years, Gustav had cycled to most of the villages in the parish and it had gone so well that the suitcase was upgraded to an office and our first own seamstresses were hired. Segers Fabriker was born.